Friday, February 9, 2007

If Love Makes The World Go 'Round-What Makes Love Go 'Round?


Features-2007-02-08-16-31-37Image1
If Love Makes The World Go 'Round-

What Makes Love Go 'Round?

By Nancy K. Crevier

Falling in love is easy. Pheromones present in sweat send out come-hither signals to members of the opposite sex. Personal attractions based on appearance and personality come into play, and the chemicals begin to swirl in an irresistible combination throughout the body. Attraction is the first step in the complicated dance of romance and as each plateau is reached, it turns out that hormones, not Cupid and his arrow, are responsible for who stays in love and who is left tending a broken heart.

A sense of elation, high energy, a need for little sleep, and complete obsession with the object of affection paint a rosy glow over the entire world occupied by new lovers. The heart racing, head-in-the-clouds feeling that happens when two people first are attracted and begin the ritual of romantic interplay is the pleasant affliction of hormones in overdrive. It is what ensures the continuation of the species.

Who has not witnessed a reliable friend suddenly become one that cannot be counted on? Who has not been stood up by a same-sex friend when someone of the opposite sex beckons him or her? What family has not stood by in dismay as the household was turned topsy-turvy by true love? Mothers and fathers, brothers and sisters, friends and children can be left holding the bag when love comes calling. "Crazy in Love," it turns out is not just an expression, as several anonymous Bee readers attested.

In spring there can still be a bite of winter in the air. But that did not stop one woman's new love from jumping on his motorcycle in early March, at 10:30 at night, to drive 180 miles to see her. That in itself would have been exceptional, but he ran out of gas 45 miles from her door step in the days of the 1970s gas shortage when no late-night gas stations were open. Instead of spending the night curled up in her arms, he curled up in his snowmobile suit and slept outdoors until the station opened, he fueled up, and arrived with the Sunday paper in his hands, teeth a-chatter, to surprise her.

Another young thing blew off the chance to have dinner with Jimmy Carter's press secretary Jody Powell to pursue dinner with an attractive fellow worker. A year and a half later, the co-workers were married and 28 years later are still a team.

Another couple spent over three hundred 1970s dollars every month on telephone bills to bind their long distance romance. So much to say, so little time to say it in....

Falling head over heels in love is the fault of an adrenalinelike chemical called norepinephrine, and dopamine and phenylethylamine, hormones that surge through the body when falling in love. They are responsible for the flush, physically and mentally, of excitement that leaves a newly romantic couple breathless, say researchers such as Helen Fisher of Rutgers University and Jaak Panksepp of Bowling Green Sate University in Ohio in articles published online at howstuffworks.com and discover.com. The hormones are what make us blind to flaws in those we love and even accepting of behaviors and qualities that would be scorned in another, nonromantic acquaintance. In essence, the early stages of romance are not unlike an addiction.

But while the first weeks of romance are filled with exhilaration fueled by lust, unless a couple bonds in ways more meaningful, the attraction can be short-lived. For lasting love, other hormones are called into play.

Oxytocin, released during sex, helps create an emotional bond. It is the same hormone that is released at birth, bonding mother to infant. Vasopressin, another hormone, combines with oxytocin, it is believed, to further strengthen a relationship, and the release of endorphins provide a sense of security and well-being that goes beyond a romantic relationship.

Vasopressin, according to Dr Fisher, may damper pathways of norepinephrine, and as norepinephrine, dopamine, and phenylethylamine diminish, the true colors of the perfect companion may become obvious. If bonding is not strong, the relationship may end. If, however, an emotional connection has been made, partners are able to accept imperfections in each other and a long-lasting relationship ensues. Vasopressin and oxytocin make for a kinder, more gentler view of a partner, it seems.

How do people bond? For one couple, it means supporting each other in new pursuits and doing things together. Being supportive in good times and in bad, including life-threatening illnesses, has formed bonds for them that would be hard to break.

Building memories and looking out for each other, as well as the common care of children, can nourish a love affair, long after it has ceased to be an affair. It is, for some, the small, everyday actions and words that bind their love. If hormones play a part in that, so be it.

Reflecting on his parents' 50-year marriage, a local man says, "What is it that sustains love for that time period? The answer became quite apparent while reflecting back over the past 50 years, all the trials and tribulations, the joys and the sorrows, the accomplishments and the failures that life has tossed our way. It actually became quite easy to understand why my parents have survived as a couple and why there are still smiles on their faces. It is a strong love of God, a stronger love of each other, and an even stronger love of family. There is a constant air of mutual respect and devotion - and that is true love."

http://www.newtownbee.com/Features.asp?s=Features-2007-02-08-16-31-37p1.htm

PRESS RELEASE Love Is the Sweetest Thing: Americans Reveal True Romantic Nature

Love Is the Sweetest Thing: Americans Reveal True Romantic Nature
We Believe in Everlasting Love but Resent Its Over-Commercialization


NEW YORK, NY -- (MARKET WIRE) -- February 08, 2007 -- As much as life is rapidly changing in today's fast-moving culture, some things stay the same: A new survey commissioned by JWT serves as timely confirmation that Americans are still very much interested in love and romance.

Almost four-fifths (79%) of the 1,168 respondents who participated the online survey agree with the statement "I believe in love that lasts forever," and more than half (52%) agree strongly. Similarly, four-fifths (81%) say they believe in everlasting love, including 76% of men. Just 9% say they definitely don't believe in love that lasts forever.

"It's particularly interesting to see men showing strongly," says Marian Salzman, executive vice president, chief marketing officer at JWT and one of the world's leading trendspotters. "It's another example of the media miscasting men: Popular culture likes to portray men as clumsy in love and more interested in sports and gadgets, but the survey suggests today's American man has a heart, too."

Indeed, more than two-thirds (68%) of men agree with the statement "I am a lifelong romantic -- I believe in romantic love," while just 9% actively disagree.

And while conventional wisdom has it that young children play havoc with a couple's love life, parents of children under 13 are the strongest believers in love that lasts forever (84%), ahead of parents with older children (82%) and significantly ahead of those without children (72%).

As to how Americans express their love, most say they usually buy a Valentine's Day card for at least one person, with women slightly outnumbering men (77% vs. 72%). Men and women buy a Valentine's gift for at least one person in equal numbers (71% of women and 70% of men).

Some of those men feel pressured into participation, however: More than a third (35%) agree with the statement that "Valentine's Day is one of those things you have to do whether you like it or not," compared with just 17% of women. While more men (39%) disagree with that statement, women express a much stronger affinity for Valentine's Day than men (73% vs. 53%).

Any lack of enthusiasm about the holiday may be due to the fact that a majority of both men and women feel that Valentine's Day has become over-commercialized (73% of men and 68% of women); few men or women disagree (10% vs. 14%). And both genders feel that the media has distorted people's expectations in a romantic partner (71% of men and 69% of women).

The good news is that Americans are all for romance -- they just don't want it crammed into one day. Overwhelming majorities of both men and women (91% and 95%) agree that romance is for the whole year, not just for Valentine's Day. And sizable majorities of men and women agree (80% and 83%) that couples should take regular romantic breaks to keep the flame burning.

"Americans are becoming more educated and savvier consumers -- and they're getting savvier not only in the mechanisms of marketing but also in matters of love," says Ann Mack, JWT's director of global trendspotting. "Popular culture is full of insights, with shows like 'Oprah' and a slew of writing on subjects such as emotional intelligence. But there's a disconnect between Americans' understanding of love and romance, and the way some corporations and media are talking about it. People are yearning for something real -- the emotional version of organic produce, so to speak."

The online survey was conducted by SONAR, JWT's consumer opinion research arm. SONAR tapped into its random and representative panel of Americans to probe their opinions on love, romance and lust.

About JWT

JWT ranks as the largest advertising agency brand in the United States and as the fourth largest full-service network in the world. Its parent company is WPP (NASDAQ: WPPGY). JWT's heritage of brand-building excellence extends back to 1864, making us the world's oldest advertising agency brand. In 1939, JWT pioneered the first national consumer research panel. In 1988, we created the first research study of consumer lifestyles, "Lifestages." We believe in being anthropologists first, advertising people second.

Source: PRESS RELEASE Love Is the Sweetest Thing: Americans Reveal True Romantic Nature

Wisdom From JAMIE FOXX - SINGING IS THE KEY TO ROMANCE

Actor JAMIE FOXX is delighted he is blessed with musical talent, because it's a surefire way to a woman's heart. The singer/actor is renowned for his ladies man reputation, and the lothario owes it all to his singing voice. He says, "Oh yes! Woman love music. They want to take off their panties as soon as you start singing to them. "Growing up, if you could sing, woman loved it. I did that when I had no money in college. So for Valentines Day, you get your keyboard and go up there and play."

Source: JAMIE FOXX - FOXX SINGING IS THE KEY TO ROMANCE